Displaying posts 19 - 20 of 20 in total
Th_ctire

PLAY HELPS LAUNCH ROADSIDE ON REQUEST NATIONALLY

February 17, 2009

PLAY is helping Canadian Tire launch Roadside on Request nationally including making product cards available at cash register displays across Canada. The brand, developed by PLAY last summer, did extraordinarily well in test markets. Available for $1.99 per month with service charged at a flat rate of $39.95 if you ever need service, the product an industry breakthrough. Under the positioning, "Roadside assistance for people who don’t like paying for it" the campaign includes direct marketing to Canadian Tire Options MasterCard® cardholders and in-store displays.
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Th_brian

TORSNEY JOINS JOSEPH BRANT MEMORIAL HOSPITAL FOUNDATION

July 05, 2007

PLAY founder and President Brian Torsney has been chosen to join the board of Burlington's Joseph Brant Memorial Hospital Foundation. "I hope to bring my brand building experience to help the hospital secure the funding it needs to serve a growing community", says Torsney who grew up in Burlington, which is also home for PLAY's head office.
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