DUNDAS VALLEY GOLF LAUNCHES NEW CAMPAIGN

PLAY developed a highly successful campaign last year for Dundas Valley Golf & Curling Club, a lovingly restored 80-year-old Stanley Thompson original. The campaign brought in over 150 new members. Due to annual attrition rates, the campaign has been updated and targets families, offering free initiation for spouse and kids play the par 3 course for free. The campaign strategically addresses the need for higher value in current economic headwinds by making the offer attractive to families who can enjoy a lifetime of golf every summer instead of spending money on expensive vacations each year.

The campaign is running in newspapers and direct marketing to neighbourhoods and by e-mail to select groups.