PLAY HELPS COLIO LAUNCH HIGHLY SUCCESSFUL NEW LINE OF WINES

PLAY helped Colio Estate Winery’s launch a new line of VQA wines called Girls’ Night Out. It was the most successful VQA launch for LCBO in 2008 and "Girls Helping Girls" charity, which assists second-year female students in financial need is benefiting from its success.

For every bottle sold – 10,000 cases in LCBO stores since July of 2008 – 25 cents was donated to the charity which helps young women at George Brown, Niagara, St. Clair and Loyalist colleges, A cheque for $28,605.75 was presented to Colleges Ontario President Linda Franklin at a special Girls’ Night Out event held at Buff Nail Lounge In Toronto this week.

PLAY designed the bottles and a series of print advertisements which appeared in the LCBO magazine Food and Drink.

Girls’ Night Out wines include a Merlot/Chardonnay Rosé, which is the fastest growing rosé in its category; a Merlot and a Chardonnay which are both in the top ten sales in their respective VQA red and VQA white categories.