GIRLS’ NIGHT OUT NOW A VQA LEADER IN ONTARIO
May 16, 2011The brand PLAY helped invent with Colio Estate Wines, continues to be a juggernaut in the Ontario wine industry. Girls’ Night Out Rosé and Chardonnay are now the number one selling VQAs. The brand expanded into flavoured wines last summer with great success, outselling Gallo’s Wild Vines. This summer, PLAY will help launch two more flavoured brands and launch a cross promotion with venerable retailer Winners.
