USING FACEBOOK TO ACTUALLY BUILD YOUR BUSINESS

Building your brand and your business on-line is more than a matter of putting up a nice web site and having a Facebook page. Engaging people is such a passive manner is expensive without much return. 

That’s why PLAY has introduced a web-based dashboard where visitors are given special offers in exchange for providing their e-mail address and entry into contests for major prizes when they share it with friends. The dashboard makes it easy to share on Facebook, Twitter, SMS and through e-mail because messages to friends are already pre-loaded. It’s just a matter of clicking on icons. The results for this technology will astound you.

– Brian Torsney