PLAY HELPS SUPERIOR PROPANE LAND BUSINESSES

A big part of Superior Propane’s success is it’s skill and experience in dealing with critical propane needs in remote areas of Canada, any place that’s off the grid. No propane means business grinds to a halt. 

So PLAY developed a campaign based on this insight using coffee cups to make the point. Media plan began running this summer, and is aimed at management/decision makers in various industries across Canada. The plan consists of magazine and online advertising targeting mining, oilfield, hospitality, construction and manufacturing companies.  

Check it out.