PLAY LAUNCHES NEW WINE FOR COLIO.

PLAY has helped Colio Wines of Harrow, Ontario launch a new wine in LCBO stores in Ontario, Canada called Lake & River series. The wine will be launched in Food & Drink Magazine and on billboards in select Ontario markets. Colio’s Vice President of Marketing, Doug Beatty and his team, well before the Vancouver Olympics lit up the country, a chance to position a wine that is proudly Canadian. “The design of the bottles created by PLAY lead designer Jason Goncalves, will bring each person a personal memory of those uniquely Canadian things we do out in nature,” says PLAY President Brian Torsney. The design features a cedar-strip canoe while the advertising shows a couple canoeing through traffic in downtown Toronto, reflecting the wine label design’s ability to take us somewhere else no matter where we are.