BRICK BREWING CHOOSES PLAY.

Brick Brewing, based in Waterloo, Ontario, Canada has chosen PLAY as its agency starting with a campaign launching this month for Brick’s Red Baron Blonde Lager, Blonde Light and Red Baron Lime. The campaign focuses on the brand’s “blonde” brewing style which creates a smoother, lager taste taste that is better than other lagers offered at the lowest discount price allowed in Ontario. “In considering the strategies available to differentiate this brand,” says PLAY President Brian Torsney, “the folks at Brick and we considered the blonde point of difference the biggest opportunity to grab the interests of younger beer drinkers.” The campaign which rolls across Ontario in most markets uses a combination of outdoor and radio featuring Red Baron as the the right blonde companion this summer.

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