PLAY IS MAKING HEADLINES

Thankfully, Play is being noticed in the news these days. At the LCBO’s annual awards ceremony in June known as the Elsies, PLAY’s client Colio Estate Wines won three awards, two of them for the PLAY-designed Girls’ Night Out line of wines. The first award was for Best Niche Marketing, since the line of VQA’s is aimed at women. And the second Elsie was awarded for the wines being the most successful launch of a VQA in 2008. There are more exciting things to come from Colio as it leverages it’s success to launch more wines and expand the Girls’ Night Out franchise with PLAY’s assistance.

PLAY was also the subject of an article in the June edition of the Globe & Mail’s Report on Small Business magazine with a follow-up discussion on-line hosted by me on the the Globe’s web site. 

While we don’t look for gratuitous publicity, I am proud that our hard-working PLAY team is being recognized for their sweat and talent.