PLAY REBRANDS REID'S COASTAL COMMUNITIES

PLAY is now the Agency of record for Reid’s Heritage Homes, one of Ontario’s largest builders and an industry leader in environmentally responsible construction. Reid’s is one of the first builders in Canada to build a LEED Platinum home. One of its communities includes geothermal standard on every home. PLAY had rebranded all Reid’s coastal communities along Lake Huron and Georgian Bay under a campaign called “Live like you’re on vacation every day”. The campaign uses radio, local and major daily newspapers, outdoor, events and soon a new web site.