May 10, 2010
PLAY has helped Colio Wines of Harrow, Ontario launch a new wine in LCBO stores in Onatrio, Canada called Lake & River series. The wine will be launched in Food & Drink Magazine and on billboards in select Ontario markets. Colio’s Vice President of Marketing, Doug Beatty and his team, well before the Vancouver Olympics lit up the country, a chance to position a wine that is proudly Canadian. “The design of the bottles created by PLAY lead designer Jason Goncalves, will bring each person a personal memory of those uniquely Canadian things we do out in nature,” says PLAY President Brian Torsney. The design features a cedar-strip canoe while the advertising shows a couple canoeing through traffic in downtown Toronto, reflecting the wine label design’s ability to take us somewhere else no matter where we are.
Check it out.
Read Full Article
May 10, 2010
Brick Brewing, based in Waterloo, Ontario, Canada has chosen PLAY as its agency starting with a campaign launching this month for Brick’s Red Baron Blonde Lager, Blonde Light and Red Baron Lime. The campaign focuses on the brand’s “blonde” brewing style which creates a smoother, lager taste taste that is better than other lagers offered at the lowest discount price allowed in Ontario. “In considering the strategies available to differentiate this brand,” says PLAY President Brian Torsney, “the folks at Brick and we considered the blonde point of difference the biggest opportunity to grab the interests of younger beer drinkers.” The campaign which rolls across Ontario in most markets uses a combination of outdoor and radio featuring Red Baron as the the right blonde companion this summer.
Check it out.
Read Full Article
October 14, 2009
If there is one thing you worry about most when you use propane for heat and hot water, it’s running out just when heat is most important. That’s the message in a new series of ads and direct mail developed by PLAY for Superior Propane.
Check it out.
Read Full Article
October 14, 2009
Mohawk College, with campuses in Hamilton and Brantford, has hired PLAY to give the college a new look and new brand campaign. “PLAY had the edge we were looking for in a branding agency,” says Ronald Holgerson, VP Marketing. PLAY was chosen from a short list of three agencies by a panel comprised of students leaders, faculty and marketing staff.
Read Full Article
March 30, 2009
Superior Propane, Canada’s only national propane supply and service organization and Canada’s number one brand for propane, recently chose PLAY as it’s advertising and branding agency of record. “We’re very happy they chose us,” says PLAY president Brian Torsney. “We’re well suited to this challenge because, as a partner, we bring business insights and engaging creativity.”
Read Full Article
February 20, 2009
PLAY developed a highly successful campaign last year for Dundas Valley Golf & Curling Club, a lovingly restored 80-year-old Stanley Thompson original. The campaign brought in over 150 new members. Due to annual attrition rates, the campaign has been updated and targets families, offering free initiation for spouse and kids play the par 3 course for free. The campaign strategically addresses the need for higher value in current economic headwinds by making the offer attractive to families who can enjoy a lifetime of golf every summer instead of spending money on expensive vacations each year.
The campaign is running in newspapers and direct marketing to neighbourhoods and by e-mail to select groups.
Read Full Article
