If there is one thing you worry about most when you use propane for heat and hot water, it’s running out just when heat is most important. That’s the message in a new series of ads and direct mail developed by PLAY for Superior Propane.
See it here.
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Mohawk College, with campuses in Hamilton and Brantford, has hired PLAY to give the college a new look and new brand campaign. “PLAY had the edge we were looking for in a branding agency,” says Ronald Holgerson, VP Marketing. PLAY was chosen from a short list of three agencies by a panel comprised of students leaders, faculty and marketing staff.
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Superior Propane, Canada’s only national propane supply and service organization and Canada’s number one brand for propane, recently chose PLAY as it’s advertising and branding agency of record. “We’re very happy they chose us,” says PLAY president Brian Torsney. “We’re well suited to this challenge because, as a partner, we bring business insights and engaging creativity.”
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PLAY developed a highly successful campaign last year for Dundas Valley Golf & Curling Club, a lovingly restored 80-year-old Stanley Thompson original. The campaign brought in over 150 new members. Due to annual attrition rates, the campaign has been updated and targets families, offering free initiation for spouse and kids play the par 3 course for free. The campaign strategically addresses the need for higher value in current economic headwinds by making the offer attractive to families who can enjoy a lifetime of golf every summer instead of spending money on expensive vacations each year.
The campaign is running in newspapers and direct marketing to neighbourhoods and by e-mail to select groups.
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Canada Life has partnered with Canadian Tire Financial Services to launch a new direct mail campaign developed by PLAY. The campaign is complimented by a DRTV campaign developed by Northern Lights.
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PLAY helped Colio Estate Winery’s launch a new line of VQA wines called Girls’ Night Out. It was the most successful VQA launch for LCBO in 2008 and "Girls Helping Girls" charity, which assists second-year female students in financial need is benefiting from its success.
For every bottle sold – 10,000 cases in LCBO stores since July of 2008 – 25 cents was donated to the charity which helps young women at George Brown, Niagara, St. Clair and Loyalist colleges, A cheque for $28,605.75 was presented to Colleges Ontario President Linda Franklin at a special Girls’ Night Out event held at Buff Nail Lounge In Toronto this week.
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