PLAY HELPS LAUNCH NEW ROADSIDE ASSISTANCEBurlington, Ontario June 12 2007
Canadian Tire Financial chose PLAY to help test and launch an innovative new roadside assistance service. Called Roadside On Request, it is positioned as roadside assistance for people who don’t like paying for it. Clients pay just $1.99 per month plus tax and only pay a flat rate of $39.95 if they need roadside assistance. “From idea to brand development to brand launch was a matter of six weeks," says PLAY president Brian Torsney. "It shows how nimble, creative and efficient our team can be."
PLAY's BROWNRIGG SHORT LISTED AT CANNESBurlington, Ontario July 5 2007
Along with juggling, drumming in a rock band and coming up with great ads, another of Craig's many talents is his ability to direct truly entertaining tv commercials. Last year he directed some very clever TV ads for Toro Magazine which were short-listed at Cannes from thousands of ads from around the world. Earlier in the year, the same ads won two Marketing Gold Awards and a Certificate in Canada. Congratulations Brownrigg!
PLAY HELPS RENAISSANCE OF CANADIAN CLASSICBurlington, Ontario June 12 2007
PLAY has repositioned and re-launched Dundas Valley Golf Club a 75 year-old private club nestled into the Niagara Escarpment at the west end of Lake Ontario. The club is undergoing a $9 million renaissance. PLAY developed the campaign using a combination of newspaper and business magazine advertising and direct marketing to business owners in a 30 mile radius around the club. The campaign is generating hundreds of inquiries each week and helping the club sign new members.
TORSNEY JOINS JOSEPH BRANT MEMORIAL HOSPITAL FOUNDATION Burlington, Ontario July 5 2007
PLAY founder and President Brian Torsney has been chosen to join the board of Burlington's Joseph Brant Memorial Hospital Foundation. "I hope to bring my brand building experience to help the hospital secure the funding it needs to serve a growing community", says Torsney who grew up in Burlington, which is also home for PLAY's head office.
CANNES GOLD LION WINNER LEADS PLAY CREATIVEBurlington, Ontario June 12 2007
Cannes Gold Lion winner Craig Brownrigg, famous for building the Clarica brand, and for his work on Sunlight, Labatt, Honda, Jaguar, Bell and many other top brands, now leads Play’s creative team. “I want to help build something" says Brownrigg, “and PLAY has all the right ingredients to be a top advertising agency in Canada, and anywhere in the world for that matter." Craig can be reached at craig@playadvertising.com