The fascinating biography of Steve Jobs by Walter Isaacson, former editor of Time, is chalk full of great insights from the “intersection of art and technology”, an intersection that Jobs understood better than anyone else in the technology industry and why Apple became the highest net worth company in America.
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I’ve done the commute, mostly into Toronto, and I tried to be a big boy about it, but I couldn’t get around the notion that it was killing me. The Economist reports on a recent study done in Sweden that concludes that if you commute more than 40 minutes, you are 40 percent more likely to get divorced. I moved my office to Burlington around 12 years ago, and moved my home there 3 years ago. I walk to work, walk home for lunch even. I drive about a tenth as much as I used to and I eat meals prepared at home. I can work until 6 and be home at 6:07. I can’t tell you what a difference it makes. But best of all, or at least as important, my work is far better than it ever was. Now part of that can be blamed on being older and having more experience, but I think a better lifestyle leads to much better work. I think we’ll see more companies considering how to get people to live closer to work. It will be very good for business, our economy and our well-being.
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The brand
PLAY helped invent with Colio Estate Wines, continues to be a juggernaut in the
Ontario wine industry. Girls’ Night Out Rosé and Chardonnay are now the number
one selling VQAs. The brand expanded into flavoured wines last summer with
great success, outselling Gallo’s Wild Vines. This summer, PLAY will help
launch two more flavoured brands and launch a cross promotion with venerable
retailer Winners.
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VIP Health Options has been rebranded by PLAY as Advica Health to better reflect the brands expansion from executive health to more broad offerings to all employees. Advica provides health and well being services such as medical concierge, wellness programs, and second opinion services.
“The PLAY branding and brand naming process was an ideal fit for Advica’s need to change the brand,” says Brian Torsney PLAY’s president. “We turned around the project in record time because we were able to work directly with the president of Advica, Darell Skidmore on a daily basis. We made a great team.”
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If brands delivered on their promises, they could actually spend far less on advertising and promotion. Word of mouth would be exponential, especially in the age of Facebook and Twitter. It can cost several times as much to get a new ciustomer as it does to keep one. What’s more, poor customer service is heartbreaking for employees.
Superior Propane has been quietly changing its brand from the inside out with help from a PLAY created internal campaign called “We speak customer”.
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When I was young, I dreamed about all the ways we were going to join together and save the world. Then, all sorts of other priorities took hold, building a career or business, taking care of children, making mortgage payments.
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