Mohawk College

PLAY initiated a major new branding of Mohawk College, which led to the look and feel now adorning the college’s campuses. Our conversations and rigorous testing with groups of students, and led to the insights that today form the basis of Mohawk’s positioning.

 
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The original logo designs for the Mohawk identity system introduced a vibrant new look as well as a new icon. It was eventually decided to revert to the original Mohawk colours.

 
 
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