Brian Torsney
 

Brian Torsney

President

Brian has worked on some of the world’s biggest brands including Procter & Gamble, American Express, CIBC, OLG, Hershey, Canadian Tire Financial Services, FirstOntario Credit Union, Assante, Hudson’s Bay, Colio and The Ontario Wine Council. A writer, creative director and strategist, Brian formed PLAY sixteen years ago to bring big agency thinking to a more boutique service.

 

brian@playadvertising.com
905 631-8299 ext. 222

 

Shaun Waterman
 

Shaun Waterman

Vice president

Shaun has been building brands across Canada and the US for over 25 years. He brings a wide breadth of experience with both digital and traditional marketing. Shaun has worked with dynamic companies with local, national and international presence, including RBC and Elite Singles Canada. Shaun is a proven business strategist with an innate understanding of how today’s consumer makes decisions and has a tireless desire to provide award-winning service that drives results.

 

shaun@playadvertising.com
905 631-8299 ext. 226

 

Bill Parker
 

Bill Parker

Creative Director

In his 30 years as a creative director and copywriter, you would be hard-pressed to find an industry Bill has not touched. Bill has helped build some of the largest brands in Canada, including Bell, Lexus and Scotiabank (he’s the author of the You’re Richer Than You Think tag line). He’s especially passionate about working with more entrepreneurial clients, generating business-building campaigns for home-grown success stories like Mattamy Homes and Upper Canada Brewing. Bill believes advertising has the power to change the world. He is the proud recipient of multiple industry awards with examples of his work referenced in university textbooks.

 

bill@playadvertising.com
905 631-8299 ext. 240

 

Jason Goncalves
 

Jason Goncalves

Art Director

Jason has more than 16 years experience in brand development, brand design,advertising campaign creative development, and package design. He was the design and creative team leader behind campaigns for PLAY. He has helped build brands for clients such as Phelps Homes, Colio Estate Wines’ – Girls Night Out Wines, Flat Rock Cellars, FirstOntario Credit Union, Canadian Tire Roadside on Request, Borealis Restaurants, IFEA, Mohawk College and Shawn & Ed Brewing Company. Jason has worked across all media from traditional to digital.

 

jason@playadvertising.com
905 631-8299 ext. 225

 





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