Dundas Valley Golf Club

This private Golf and Curling Club, established in 1929 was preparing to build a new luxury clubhouse. But membership dropped suddenly during construction. PLAY developed a strategy and advertising campaign that generated exponentially increased new membership and helped restore the club to financial health by reminding people why they golf in the first place.

 
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For the love of golf.

These breakthrough print ads came from our insights about golfers and the fact that they think about golf in a way only golfers understand.

 
 
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