Dundas Valley Golf Club
This private Golf and Curling Club, established in 1929 was preparing to build a new luxury clubhouse. But membership dropped suddenly during construction. PLAY developed a strategy and advertising campaign that generated exponentially increased new membership and helped restore the club to financial health by reminding people why they golf in the first place.
For the love of golf.
These breakthrough print ads came from our insights about golfers and the fact that they think about golf in a way only golfers understand.