Canadian Tire Financial
Being one of the largest MasterCard franchises in Canada allows Canadian Tire to bring helpful services to its customer base. PLAY helped develop highly successful direct marketing and advertising to bring travel insurance and roadside assistance to customers across Canada.
PLAY marketing focused on telling travellers they may not have health coverage and that it can cost them dearly. We also introduced an alternative, lower cost roadside assistance plan for people who don’t like paying for things they may never use.