Play Advertising

HOW WE CREATE BREAKTHROUGH CAMPAIGNS

The reason we are able to produce breakthrough campaigns is because of our approach to developing
marketing strategies:

BRAND AUDIT: Understand the competitive environment in which you are playing.

BRAND BUILDING: We develop a brand positioning statement, establish your brand attributes.

BRAND STRATEGY: Based on a strategic insight, we develop a single-minded brand strategy behind which all the marketing tactics will align.

PLAY CREATIVE BRIEF: We carefully craft this document with you to clarify who we are talking to, the one important thing we want to say and what we are really selling.

THE BIG IDEA: What separates great advertising from the ordinary is “the big idea”, a way of presenting your brand that makes people sit up and notice. They want to know more. Everything we say hangs on
The Big Idea.

BRAND MARKETING PLAN: Based on all this work, we develop a carefully budgeted and detailed tactical plan to execute your campaign and make sure the customers hear and see The Big Idea and have access to finding out more.

OPTIONAL PROCESS / ON-PURPOSE BRANDING: An organizational development process to align your organization behind your brand.


BRANDING Building the Whole Brand Breakthrough Campaigns WORK Bell Buffalo Niagara USA Canon Town of Caledonia Clarica Dundas Valley Golf Club FirstOntario Credit Union HBC Honda LIUNA Mackesy Smye Lawyers Moneris Selient Service Freight Systems VON Canada TEAM Brian Torsney Craig Brownrigg Karen Contestabile Troy Moore Debra Bajoras Jason Goncalves Shannon Pritchard NEWS FUN CONTACT	HOW WE CREATE BREAKTHROUGH CAMPAIGNS The reason we are able to produce breakthrough campaigns is because of our approach to developing marketing strategies: BRAND AUDIT: Understand the competitive environment in which you are playing. BRAND BUILDING: We develop a brand positioning statement, establish your brand attributes. BRAND STRATEGY: Based on a strategic insight, we develop a single-minded brand strategy behind which all the marketing tactics will align. PLAY CREATIVE BRIEF: We carefully craft this document with you to clarify who we are talking to, the one important thing we want to say and what we are really selling. THE BIG IDEA: What separates great advertising from the ordinary is “the big idea”, a way of presenting your brand that makes people sit up and notice. They want to know more. Everything we say hangs on The Big Idea. BRAND MARKETING PLAN: Based on all this work, we develop a carefully budgeted and detailed tactical plan to execute your campaign and make sure the customers hear and see The Big Idea and have access to finding out more. OPTIONAL PROCESS / ON-PURPOSE BRANDING: An organizational development process to align your organization behind your brand.