Doing What You Love

Isn’t Work. It’s Play.

About Us

At Play, we build brands people love.

People don’t fall in love with brands by accident. The brands PLAY has nurtured or invented are brands people love by design. Our process uncovers insights that lead to big ideas. And, big ideas win because they engage people, and over time, allow people to fall in love with your brand. We invite you to look at some of those brands, such as FirstOntario Credit Union or Girls’ Night Out Wines then talk to us and see if we can create another love affair.

What We Do

PLAY is a group of senior problem solvers with big brand, cross-category, multi-discipline experience. All the services you expect from a big agency in a hands on, nimble environment.

Our Work

The Players

What Our Clients Have To Say

  • “FirstOntario is one of the fastest organically growing credit unions in Canada. Our partnership with PLAY has been integral in creating a unique and positive FirstOntario brand image, and parlaying that into successful growth.”

    – David L. Schurman, Executive Vice President & COO, FirstOntario Credit Union
  • “We’ve been working with PLAY for more than a decade. They have been instrumental in helping position us as the top personal injury lawyers in our market.”

    –David F. Smye, Partner, Mackesy Smye LLP.
  • “Our experience with PLAY has been great. Their process and creative ideas have really focused our growth plans.”

    – Carmen Sferrazza, President, ASI Group Ltd.
  • “PLAY was instrumental in helping launch Girls’ Night Out Wines, one of the most successful VQA wine launches in Ontario history.”

    – Doug Beatty, Vice President & GM, Burning Kiln Winery