GIRLS’ NIGHT OUT NOW A VQA LEADER IN ONTARIO
May 16, 2011The brand PLAY helped invent with Colio Estate Wines, continues to be a juggernaut in the Ontario wine industry. Girls’ Night Out... READ MORE
PLAY PUTS PRINCE IGOR ON ICE
On November 9th PLAY launched a new campaign for Prince Igor Vodka to leverage the 2010 holiday season. PLAY was challenged by Prince Igor makers Kittling Ridge Winery & Distillery of Grimbsy, Ontario to bring the campaign to market in just a few weeks.
“Prince Igor is the only vodka available in Canada that is ice filtered,” says PLAY President & Brand Builder, Brian Torsney. Ice filtering allows the distiller to filter for more purity than any other process. As a result, Prince Igor Extreme is “Ice filtered for extreme purity” as the headline on billboards across Ontario will tout beginning the second week of November. PLAY saw this point of difference as a big opportunity.
“When you’re looking for one important thing to say that points to product quality and better taste, purity is a good measure,” says Beth Warner Vice President of Marketing for Kittling Ridge. “We could see that PLAY had experience in packaged goods, beer, wines and spirits. We needed to tell Ontario vodka drinkers about this great vodka.”
Prince Igor is the third largest selling consumer vodka in Ontario. Reaching this sales level has been achieved through a strategic focus on retail promotions. “We are thrilled with the creative concept that PLAY was able to bring to market so quickly,” says Warner. This will be the first time that Prince Igor has had traditional advertising in Ontario.
PLAY CREATES NEW BRAND ADVICA HEALTH
May 16, 2011VIP Health Options has been rebranded by PLAY as Advica Health to better reflect the brands expansion from executive health to more... READ MORE
SUPERIOR PROPANE LAUNCHES INTERNAL CAMPAIGN
March 14, 2011Superior Propane is out to become the best customer service organization in the propane business starting with a PLAY developed internal campaign to employees called... READ MORE