PEOPLE LOVE THEIR QUALITY HOMES
April 04, 2012PLAY developed a new campaign for Quality Homes that is rolling out on radio in select markets and through a digital campaign to more than... READ MORE
PLAY LAUNCHES NEW FIRST ONTARIO CAMPAIGN
PLAY launched a new campaign recently for FirstOntario Credit Union, the province’s third largest credit union. The campaign asks people what they would do if they owned their own bank, leveraging the frustration people feel about excessive bank fees.
“We learned by listening and through research that people think banks are nickel and diming them at a personal level and then screwing things up on a global scale,” says Brian Torsney, PLAY’s president. “So, we leveraged this “movement” to show that there is an alternative that has all the services of a bank but with one big difference: at FirstOntario you’re a Member and that means you’re an owner. You have a say in how it’s run and you’ll get a better every day banking experience at a much lower cost.”
FirstOntario, has 23 branches in the “Golden Horseshoe” area which covers the west end of lake Ontario from Oakville to Niagara. The campaign used billboards, newspaper and television.
PLAY HELPS LAUNCH THE 1AWARDS
April 03, 2012If you’re a small business you know how hard those formative years are, and how challenging it is to get capital and the best advice... READ MORE
MEET OUR NEW PLAYERS
April 03, 2012PLAY welcomes great new people to our team. We’re not only growing, we’re growing better with more services. PLAY has also introduced PLAY Health Care,... READ MORE