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PLAY REBRANDS REID'S COASTAL COMMUNITIES

PLAY is now the Agency of record for Reid’s Heritage Homes, one of Ontario’s largest builders and an industry leader in environmentally responsible construction. Reid’s is one of the first builders in Canada to build a LEED Platinum home. One of its communities includes geothermal standard on every home. PLAY had rebranded all Reid’s coastal communities along Lake Huron and Georgian Bay under a campaign called “Live like you’re on vacation every day”. The campaign uses radio, local and major daily newspapers, outdoor, events and soon a new web site.

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SUPERIOR PROPANE CHOSE PLAY

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Superior Propane, Canada’s only national propane supply and service organization and Canada’s number one brand for propane, recently chose PLAY as... READ MORE

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DUNDAS VALLEY GOLF LAUNCHES NEW CAMPAIGN

February 20, 2009

PLAY developed a highly successful campaign last year for Dundas Valley Golf & Curling Club, a lovingly restored 80-year-old Stanley Thompson original. The campaign brought... READ MORE

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CANADA LIFE & CANADIAN TIRE LAUNCH NEW LIFE CAMPAIGN USING PLAY

February 20, 2009

Canada Life has partnered with Canadian Tire Financial Services to launch a new direct mail campaign developed by PLAY. The campaign is complimented by a... READ MORE